As marketers, we always want to keep on top of the web analytics software solutions available for tracking various measures of the websites usage patterns. With these data collected, it will help ones to gauge traffic and popularity trends which is useful for business and market research. Only with such information on hand, ones will then be able to measure the performance of the advertising campaigns.
Link/Click tracking analytics is a measure of web analytics that gives special attention to url clicks.
This site focus on reviewing various Link Tracker software in the market. Below is a list of leading tracking tools compared with their features.
- Product Name
- Where to buy
- Link Cloaking
- A/B Testing
- Conversion Tracking
- Funnel / path analysis
- Custom Domain
- Link Rotator
- Uptime monitoring
- Visitor Detail
Link Tracking Software Buying Guide
When you are looking for a link tracking solution, here are a few things to consider:
- What is the total cost?
- How many clicks per month can the solution track?
- What are the various features available?
- What types of data is collected?
- Is the solution hosted by the provided or self hosted?
There are so many features providers by various providers, each with its own pros and cons. When you are choosing for a solution, you will want to focus on the important features that you need. At the end of the day, you want information specifically tailored for your usage. Everything else is just good to have.